Subway Ends Meal Deal Due to Low Sales

Subway has decided to end its $6.99 Meal Deal earlier than planned, with the promotion concluding on November 27 instead of the original end date of December 26. A memo indicated the deal did not meet anticipated results in boosting traffic and sales, despite achieving objectives in initial market tests. The promotion, which included a six-inch sub, a small drink, and a side of chips or cookies, was part of Subway's strategy to compete with fast-food value offerings. Franchisee resistance and insufficient customer response contributed to its early termination. Subway plans to pivot to a new digital promotion offering 20% off any sandwich order through their app until January 5, 2024. This move comes amid Subway's efforts to modernize and regain market share in the competitive fast-food landscape.