Greek Tourism Sector Plans to Boost Revenue Amid Seismic Activity

The Greek trade sector is pushing to increase foreign visitor spending to 100 euros daily in local shops, aiming to boost tourism revenue and support the economy. In the wake of seismic activity around Santorini and neighboring islands, which has caused a state of emergency and school closures, tourism has been impacted, particularly in Santorini where new bookings have declined. Despite this, overall Greek tourism bookings have risen by about 5% compared to last year, with expectations for a strong 2025 season driven by improved services and a recovering European economy. Officials are optimistic, citing forecasts from the Greek Tourism Confederation and TUI, which ranks Greece among the top holiday destinations. Meanwhile, the Ministry of Tourism has launched a sustainable mountain tourism initiative to promote year-round attractions in Greece's mountainous regions. This strategy aims to enhance economic growth while preserving natural resources, showcasing Greece's diverse tourism offerings.