The British & Irish Lions are considering a match in Las Vegas as part of their 2029 tour to New Zealand, which would mark a historic first for the Lions in the US. Other potential venues include Los Angeles and Japan, as discussions with New Zealand Rugby about the fixture have already begun. The match aims to capitalize on the growing popularity of rugby in the US, especially with the country set to host the World Cup in 2031. While the Lions will not face the All Blacks in the US, they may play against the Māori All Blacks or another team. This venture aligns with efforts by rugby unions to tap into the lucrative American market, which holds significant potential for growth. The Lions will first play Argentina in Dublin before embarking on their tour to Australia next year.