Hollywood star Russell Crowe, along with Ronan Keating and others, invested in The Muff Liquor Company in County Donegal, attracted by its fascinating origin story involving a potato farmer creating vodkas and gin. The company, founded by Laura Bonner, recently opened a new brand home with celebrity investors like Ed Sheeran and Jimmy Carr. Crowe praised the product and story, expressing hope for the company's success, which has secured a distribution deal for the US market. The Muff Liquor Company, known for its spirits, including peated Irish whiskey, has garnered significant support and attention from notable personalities like Crowe and Keating.