Fanta Unites Five Horror Icons in Global Halloween Campaign

Fanta has partnered with Universal Pictures and Blumhouse for an unprecedented global Halloween campaign uniting five iconic horror characters—Chucky, Freddy Fazbear, The Grabber, M3gan, and Michael Myers—across limited-edition packaging and flavors. The campaign features character-themed Fanta flavors such as Chucky's Punch (fruit punch), strawberry for The Grabber, orange for Freddy Fazbear, grape for M3gan, and pineapple for Michael Myers, with some flavors available exclusively in select venues or regions. This collaboration coincides with the theatrical releases of "Black Phone 2" on October 17 and "Five Nights at Freddy's 2" on December 5, both produced by Blumhouse. Consumers can scan QR codes on the cans to access exclusive content and experiences, enhancing engagement with both the films and the Fanta brand. Coca-Cola and its partners emphasize the campaign's appeal to both Gen Z and nostalgic adults, aiming to capitalize on Halloween as a growing retail moment. The initiative presents a unique blend of horror entertainment and beverage marketing designed to boost seasonal sales globally.