Gen Z Revives Shopping Malls, Changes Perfume Trends

Gen Z is showing a surprising affinity for in-person shopping experiences, with 97% of respondents from a recent report indicating they frequent brick-and-mortar stores. This demographic values the ability to physically interact with products, as 58% prefer immediate purchases over waiting for online deliveries. Additionally, in the automotive realm, new events like Generation Speed are emerging in India, aiming to enhance car culture with a vibrant festival atmosphere that features interactive experiences and racing. Meanwhile, the popularity of cars and coffee meets is growing among younger enthusiasts, promoting a sense of community and passion for automobiles. These trends reflect a broader desire among Gen Z for tangible experiences and connections, whether in retail or motorsports. The evolving nature of fragrance preferences also highlights Gen Z's quest for personalization and individuality in their consumer choices.