Rothschild & Co Upgrades Affirm Holdings to Buy, Raises Price Target to $101

Affirm Holdings Inc is a prominent player in the digital and mobile-first commerce space, offering point-of-sale payment solutions and consumer-focused apps primarily in the U.S., Canada, and other regions. Despite its strong revenue growth of over 25% in recent years, concerns remain about its modest profitability and high debt levels. Recently, PayPal's introduction of a 5% cashback incentive on its Buy Now Pay Later service has intensified competition in the sector, affecting sentiment around Affirm's stock. However, confidence in Affirm's growth potential is underscored by multiple analyst upgrades, including Rothschild & Co's recent upgrade to Buy with a raised price target of $101, reflecting a bullish outlook. Additionally, Affirm is expanding its market presence through major partnerships with Ace Hardware and BoomerangFX, broadening its reach into offline retail and healthcare financing. Influential investor Jim Cramer also endorses Affirm as a good stock to own, highlighting the company's strong leadership under Max Levchin.