Scooter Braun Reflects on Taylor Swift Masters Feud Legacy

Scooter Braun has publicly reflected on his long-standing feud with Taylor Swift, which began when he bought her former record label Big Machine in 2019, acquiring the masters to her first six albums. Braun admitted his 'arrogance' in assuming Swift would be willing to collaborate despite his management of artists she reportedly did not get along with, such as Kanye West and Justin Bieber. Swift had condemned the purchase as her 'worst-case scenario,' accusing Braun of 'incessant, manipulative bullying,' which led her to re-record her early albums and ultimately buy back her masters recently. Braun expressed shock and disappointment over Swift’s public accusations, noting the impact the feud had on his personal life, including his divorce. He described the experience as a learning moment that gave him empathy for public criticism and the challenges artists face. Despite the conflict, Braun maintains he never acted with malicious intent and had initially hoped for a positive working relationship with Swift.