WordPress Unveils Experimental AI Telex for Gutenberg Block Creation

At WordCamp US 2025 in Portland, WordPress CEO Matt Mullenweg introduced Telex, an experimental AI tool designed to simplify the creation of custom Gutenberg blocks via natural language prompts. Telex, accessible at its own domain, generates downloadable .zip files that users can install as plugins, enabling rapid development of complex web components without needing extensive coding knowledge. This initiative reflects WordPress’s core mission to democratize publishing by making web development more accessible, especially for non-technical users. While still in the prototype phase, early feedback indicates some generated blocks require manual fixes, but the tool signals Automattic’s strategic pivot toward AI following the formation of a dedicated AI team earlier in the year. Demonstrations showed Telex’s potential to create dynamic elements like marketing animations, with industry insiders describing it as a significant advancement in AI-assisted website building. The launch comes amid ongoing legal disputes and company restructuring, underscoring WordPress’s commitment to innovation despite challenges.