Strive CEO Urges Intuit to Adopt Bitcoin Amid AI Threats

Matt Cole, CEO of Strive Asset Management, has urged Intuit to adopt Bitcoin as part of its corporate strategy in an open letter dated April 14. He argues that as AI technology advances, Intuit's primary products, TurboTax and QuickBooks, are at risk of obsolescence, and a Bitcoin reserve could provide a crucial financial hedge. Cole's recommendation follows a similar appeal to GameStop, which recently allocated part of its cash reserves to Bitcoin. Additionally, Cole criticized Intuit's Mailchimp platform for its restrictive policies against cryptocurrency-related accounts, suggesting that such policies could harm long-term shareholder value. He believes that embracing Bitcoin and revising content policies could position Intuit favorably amidst industry disruptions. This call reflects a growing trend among companies to reconsider their financial strategies in light of AI advancements and cryptocurrency's potential.