Olivia Colman Stars in New Burberry Campaign

Olivia Colman stars in Burberry's new autumn 2024 campaign, 'It's Always Burberry Weather,' showcasing her in a quilted corduroy jacket that evokes the style of Queen Elizabeth II, whom she portrayed in The Crown. The campaign features a star-studded lineup, including Barry Keoghan and Cara Delevingne, aiming to reestablish Burberry's heritage amidst a challenging financial climate, with a reported 40% drop in profits. Colman's relaxed portrayal, complete with a scenic countryside backdrop and a playful interaction with sheep, highlights the quintessential British style the brand is known for. The campaign emphasizes classic outerwear designs, including trench coats and quilted jackets, as Burberry seeks to connect with younger consumers. Colman expressed her relief at not having to memorize lines for the shoot, allowing for a more spontaneous and enjoyable experience. The campaign serves as a nod to both Burberry's rich history and the late monarch's legacy of country life.