Blue Diamond Resorts Rebrands as Royalton Hotels Across Caribbean

Blue Diamond Resorts has officially rebranded as Royalton Hotels & Resorts as of August 11, 2025, consolidating its portfolio under a single, globally recognized brand. This strategic alignment aims to reinforce brand recognition, streamline marketing efforts, and elevate the guest experience across its 24 properties in seven premier Caribbean destinations. The rebrand includes the renaming of sub-brands such as Hideaway at Royalton to Royalton Hideaway, emphasizing its adults-only, elevated experience, and Planet Hollywood Hotels & Resorts becoming Planet Hollywood Hotels & Resorts by Royalton, linking its cinematic concept to the Royalton brand. President Jordi Pelfort highlighted that this is more than a name change; it is a move to unify the company’s identity and capitalize on Royalton’s trusted reputation in the all-inclusive hospitality market. The transition maintains the company’s core service philosophy and operational standards while expanding its global reach through partnerships like Marriott Bonvoy. This evolution positions Royalton Hotels & Resorts as a household name synonymous with luxury, comfort, and personalized service in the modern all-inclusive sector.