The British & Irish Lions have unveiled a new jersey for their 2025 tour of Australia, featuring a deeper shade of red and a 'grandad collar', designed in response to fan feedback. The jersey integrates a jacquard pattern symbolizing the union of the four home nations and includes a Near Field Communication tag for digital engagement via the Lions Clubhouse app. Former Lions captain Sam Warburton contributed to the design process, ensuring it meets player needs. The Lions will play three Tests against Australia in a series aiming for victory similar to their 2013 tour success. The tour begins with a match against Argentina in Dublin on June 20, before heading to Australia, with all matches broadcast live on Sky Sports.