Saudi Arabia's Sports Influence Grows Ahead of 2034 World Cup

As Saudi Arabia prepares to host the 2034 FIFA World Cup, a report by Play the Game reveals the kingdom's extensive network of over 900 sponsorship deals, largely funded by its $925 billion sovereign wealth fund. This strategy not only aims to enhance Saudi Arabia's global image through sports but also raises concerns about governance and human rights abuses, given the deep ties between sports officials and state authorities. Close connections between FIFA president Gianni Infantino and Crown Prince Mohammed bin Salman highlight the political entanglements at play, as FIFA's evaluations of Saudi bids have been criticized for downplaying labor and human rights issues. Events like the World Football Summit in Riyadh showcase Saudi Arabia's ambitions in sports, with the nation strategically hosting high-profile events to project soft power. The overall approach parallels strategies seen in other nations like Qatar and China, intertwining sports with political and economic objectives. As the FIFA general assembly approaches, the decision on Saudi Arabia's World Cup hosting status looms large, amidst scrutiny of the implications for human rights and governance in the region.