Chelsea, United, Liverpool Launch New Kits

Chelsea have unveiled their 2025-26 away kit, featuring a white base with black, orange, red, and green pinstripes inspired by the club's 1974 strip, launching for the third consecutive season without a shirt sponsor. Manchester United have introduced a new home kit inspired by Old Trafford, with a solid red base, black and white trim, and 'Theatre of Dreams' on the back collar, amid their worst-ever Premier League finish and recent Europa League final loss. United's kit retails up to £125, and the club faces a £10 million reduction in Adidas sponsorship due to missing Champions League qualification, with Qualcomm Snapdragon as the main shirt sponsor. Liverpool will end their Nike partnership and switch to Adidas as kit supplier starting August 2025, in a deal expected to generate over £60 million annually and potentially revive classic Adidas designs. These developments highlight a period of tradition and transition for England's top clubs as they aim to boost morale and commercial revenues through kit launches. Coverage of Bradford Bulls and Peterborough United's kit updates has been omitted.