Rocket Makes History with Super Bowl Sing-Along

Rocket Companies made history during the 2025 Super Bowl by integrating a live sing-along segment into their commercial, an unprecedented move in Super Bowl advertising. The ad, celebrating the American Dream of home ownership, featured a diverse array of people and was accompanied by John Denver's famous song 'Take Me Home, Country Roads,' which continued with a live audience sing-along at the Caesars Superdome. This initiative aimed to create a moment of unity, reminiscent of Coca-Cola's iconic 'Hilltop' ad. Despite initial hesitations from Fox Sports, the idea was eventually approved, marking a first in the event's history. Rocket's Chief Marketing Officer, Jonathan Mildenhall, emphasized the emotional and unifying power of the song, aiming to reach a broader demographic of homebuyers. While the sing-along was ambitious and risky, it demonstrated Rocket's commitment to innovative, emotionally resonant marketing strategies.