Florida Settles $79 Million With JUUL Over Youth Marketing

Florida has reached a $79 million settlement with Juul Labs, resolving allegations that the company marketed its vaping products to minors. Attorney General James Uthmeier announced that the settlement includes a $49 million payment to the state and $30 million allocated to the new 'Vape Free Florida Fund,' aimed at enforcing regulations against underage vaping. Juul is now prohibited from targeting youth in its advertising, using models under 35, and placing its products in media with significant youth audiences. Additionally, strict sales limits have been imposed on Juul products, including caps on purchases both in-store and online, along with mandatory compliance checks in retail locations. Uthmeier emphasized the importance of protecting children and stated that this settlement is a significant step in combating youth vaping in Florida. Juul has denied any wrongdoing in the agreement.