Drake Launches 'Iceman' Era With Live Stream, Album Release Expected Soon

Drake has officially launched the rollout of his upcoming album ICEMAN with a cinematic July 4 livestream in Toronto, featuring a drive through the city in a truck branded with the Iceman logo. The event premiered his new single "What Did I Miss," where he addresses themes of betrayal and heartbreak following his high-profile 2024 feud with Kendrick Lamar, with possible disses aimed at former friends including LeBron James and DeMar DeRozan. The livestream and new music mark a pivotal moment in Drake's career, as he prepares to release his ninth solo studio album, which is expected to challenge records for the most Billboard 200 No. 1 albums. Collaborating with the real Iceman Toronto ice company, Drake's team managed a well-coordinated production that impressed even the company owners, blending gritty warehouse scenes with luxurious mansion visuals to convey resilience and confidence. Despite heavy anticipation, the album's release date remains unconfirmed, though fans expect more singles and streams soon. The ICEMAN era showcases Drake embracing a more personal, introspective side while continuing to stir public interest with his candid reflections on loyalty and rivalry.