Mattel's Wicked Dolls Link to Adult Website

Mattel has come under fire for a significant packaging error on their newly released 'Wicked' dolls that incorrectly directs consumers to a pornographic website instead of the movie's official page. Parents and social media users have expressed outrage over the oversight, highlighting concerns about children potentially accessing inappropriate content. The misprinted URL, which appears on multiple dolls including Glinda, Fiyero, and Madame Morrible, has sparked discussions about the need for stricter product labeling standards in the toy industry. With the 'Wicked' film set to premiere on November 22, 2024, the marketing campaign aimed at families is now overshadowed by this controversy. Mattel has yet to comment publicly on the error, while retailers like Target and Amazon are reportedly receiving warnings from concerned customers. The incident has raised broader questions regarding the accountability of manufacturers in ensuring the safety of toys marketed to children.