William, Kate Pals Mock Meghan’s Lifestyle Brand

Meghan Markle's lifestyle brand, As Ever, has faced harsh criticism from friends of Prince William and Princess Kate, who mockingly nickname it "As If," implying skepticism about its success. These insiders described the brand as "budget and rushed" and found humor in the launch, which followed a series of trademark issues and rebranding efforts. Despite this, Meghan's products, including recent rosé wines, have sold out quickly, though some question the amount of stock available. The tensions between the Sussexes and the Prince and Princess of Wales remain strained, with reports suggesting limited trust and a cautious approach to reconciliation, even after recent peace talks. Royal commentator Kinsey Schofield also noted investor hesitancy toward Meghan's brand, describing the rebranding process as "messy, chaotic, and rushed." Meanwhile, Prince William and Kate's close-knit family has been affectionately nicknamed "the OM Middletons" by William's college friends, highlighting a stark contrast in public perception and internal dynamics between the two families.