Liam Gallagher has been named the new face of Stone Island for their autumn and winter campaign, alongside DJ Peggy Gou, who is the first woman to feature in a Stone Island advertisement. Gallagher, a long-time fan of the brand, has embraced its fashion over the years, even lamenting the theft of his jackets in a memorable 2017 tweet. The campaign, photographed by David Sims, includes a Q&A with each star, showcasing their personal insights, with Gallagher expressing love for his hometown of Manchester and gratitude for life. This announcement follows the recent reunion of Oasis, generating excitement among fans, particularly as tickets for their upcoming tour quickly sold out. Gallagher’s history in the fashion industry includes previous collaborations with brands like Adidas and the launch of his own line, Pretty Green, which has since been sold. The campaign signifies a deeper connection between Gallagher and Stone Island, further establishing his influence in the fashion world.