LeBron's 'Second Decision' Is Hennessy Ad

LeBron James teased a “decision of all decisions” in a clip echoing his 2010 televised special, sparking widespread speculation he might retire or make a major career move. The teaser instead announced a partnership with Hennessy and a limited-edition Hennessy VSOP bottle bearing James’s name as part of a campaign rolled out by the brand. The tease briefly drove up ticket prices for the Lakers’ final home game and flooded social media with retirement questions before the reveal. Reactions were mixed: many fans expressed relief that he was not retiring, while critics—especially in Cleveland—called the ad tone-deaf for repackaging a painful moment. The episode unfolded as James, who turns 41 in December, is set to begin his 23rd NBA season, is not under contract beyond this year, and has said the end of his career is “sooner than later.”