Domino's Launches Major Brand Refresh With New Look Sound Across US International Markets

Domino's Pizza is rolling out its first major brand refresh in 13 years, aiming to appeal to a younger audience with a modern and playful aesthetic. The update features a brighter color palette with more vibrant reds and blues, a bold new typeface called "Domino's Sans," and redesigned packaging, including premium black and metallic gold boxes for its Handmade Pan and Parmesan Stuffed Crust pizzas. A new catchy jingle titled "Dommmino's," performed by five-time GRAMMY®-nominated artist Shaboozey, serves as a fresh audio identity designed to capture attention quickly in the digital age. The refresh emphasizes sensory-driven storytelling and reconnects the brand with its roots in delivering craveable pizza, shifting focus back from technology to product experience. Domino's has experienced strong sales growth recently, partly driven by innovations like the stuffed crust pizza, and plans to roll out the new branding across U.S. and international markets through television, digital advertising, uniforms, and social media. The company aims to stay competitive and strengthen emotional engagement with customers by combining heritage with modern design elements.