IPL Value Hits $18.5 Billion; RCB Tops Franchises

The Indian Premier League (IPL) reached an enterprise value of $18.5 billion in 2025, with its brand value rising to $3.9 billion, according to a Houlihan Lokey report. Royal Challengers Bengaluru (RCB) won their first IPL title and became the league's most valuable franchise at $269 million, overtaking Mumbai Indians and Chennai Super Kings. Punjab Kings achieved the highest year-on-year growth among franchises, increasing their brand value by nearly 40% after finishing as runners-up. The IPL 2025 final between RCB and Punjab Kings set new records with over 678 million views on JioHotstar and record watch time across platforms. The league also saw a 25% increase in sponsorship revenue, with Tata Group extending its title sponsorship through 2028 for $300 million. Experts attribute the IPL's global status to its elite cricket, strong commercial strategies, and digital innovation.