Peacock Raises Prices, Adds New Select Tier

NBCUniversal's Peacock will raise subscription prices for its ad-supported Premium and ad-free Premium Plus plans by $3 per month, with new customers seeing the increase on July 23 and existing customers on August 22. The Premium tier will cost $10.99 per month, making it the priciest ad-supported streaming plan among major competitors, while Premium Plus will rise to $16.99 per month. Annual plans will be $109.99 for Premium and $169.99 for Premium Plus. Additionally, Peacock is launching a new 'Select' tier at $7.99 per month, offering limited content without originals, sports, or movie premieres. The hikes reflect significant investments in original content and live sports, including exclusive NBA streaming rights and continued English Premier League and Olympic coverage. Industry analysts suggest this move may lead to further price increases across the streaming sector.