In a significant box-office weekend, Ryan Reynolds’ 'Deadpool & Wolverine' led North American theaters for the third consecutive week, grossing $54.2 million and surpassing $1 billion globally. Close behind, Blake Lively's 'It Ends With Us' debuted with a strong $50 million, showcasing a successful counterprogramming strategy reminiscent of the 'Barbenheimer' phenomenon. Together, the films highlight the power of Hollywood's most famous couple, as Reynolds and Lively each found success with their respective films. Meanwhile, the weekend was marred by the disappointing performance of 'Borderlands,' which grossed only $8.8 million against a $120 million budget. 'Deadpool & Wolverine' is now one of the most lucrative Marvel releases this year, trailing only Disney’s 'Inside Out.' Both films benefited from positive audience reception, with 'It Ends With Us' earning an A- CinemaScore.