Northumberland Zoo's Viral Gen Z Marketing Video

A video featuring Brian and Linda Bradley, directors of Northumberland Zoo, has gone viral after they humorously used Gen Z slang while giving a tour of the zoo. The couple described animals with phrases like 'main character energy' and 'slay,' despite being unfamiliar with the terms, which resonated with audiences and garnered over 6 million views on TikTok. Their daughter, Maxine, orchestrated the video to capture their genuine reactions, leading to unexpected popularity. This trend of older generations using contemporary slang in social media marketing is gaining traction across various platforms, with similar successful examples from businesses like Fyfield Manor and Beamish Museum. The phenomenon reflects a shift in how businesses are attempting to connect with younger audiences by embracing humor and relatability. As social media continues to shape marketing strategies, the charm of such videos lies in their quirky, deadpan delivery and the unexpected appeal they have across generations.