Nike Expands WSL Partnership Providing Free Boots, Gloves to 250+ Players

Nike has entered into a groundbreaking multi-year partnership with the Women's Super League (WSL) and the Women's Championship (WSL2) in England, providing free football boots and goalkeeper gloves to over 250 players who do not have personal endorsement deals. This marks the first time such equipment is supplied broadly, addressing a long-standing issue where many players had to purchase their own matchday gear, despite the growth of women's football and increased visibility following England's recent European Championship victories. The deal, reported as a five-year agreement, also includes Nike supplying match balls for the WSL, WSL2, and Women's League Cup, as well as launching the first-ever league-branded lifestyle merchandise available online. Nike's involvement reflects a commitment to expanding access, opportunity, and visibility in women's football, responding directly to player feedback and aiming to foster a thriving future for all athletes across the leagues. The partnership is seen as a significant step forward in funding and sponsorship, highlighting the disparity in support compared to men's football and the challenges faced by many players in securing individual endorsement deals. Additionally, the WSL and WSL2 have introduced minimum salaries this season, further signaling progress in professionalizing and respecting the women's game in England.