The travel industry is experiencing a surge in wellness-focused tourism, with Millennials and Gen Z prioritizing health-oriented activities while traveling, according to a survey by IHG Hotels & Resorts. Wellness trips can range from incorporating relaxation activities into standard itineraries to full wellness retreats, aiming to enhance travelers' physical, mental, and spiritual well-being. Alternative therapies, including psychedelics and cannabis, are gaining traction as part of holistic healing approaches in retreat centers like Dimensions in Canada, which offers programs for veterans and the public. Additionally, the historical significance of photography in promoting tourism is highlighted through an exhibition showcasing the work of Asta and Luís de Almeida d’Eça, who played a pivotal role in establishing the Algarve as a tourist destination. Interviews with industry figures also reveal personal journeys and the evolution of wellness in hospitality, emphasizing the integration of spa services in enhancing guest experiences. Overall, the intersection of mental health, creativity, and travel is shaping the future of wellness tourism.