In a heartwarming Father's Day campaign by Bottega Veneta, rapper A$AP Rocky and his sons RZA and Riot Rose star in a black-and-white photo series titled 'Portraits of Fatherhood,' shot by Carrie Mae Weems. The images capture tender moments of Rocky engaging in fatherly activities at home, such as playing the piano and reading to his sons. This campaign, released alongside a minute-long video scored by Rocky, marks his debut as the brand's latest ambassador. Rocky emphasized that the series represents a shift in his public image, showcasing his role as a dedicated father and family man, contrasting the typical rapper persona. The campaign has been widely praised on social media for its portrayal of love and vulnerability in fatherhood. Rihanna also celebrated the campaign, expressing her affection for Rocky as a devoted father.