UK Toy Market Expected to Grow 7% in 2025

February in the toy industry often feels subdued after the excitement of January's trade shows, as suppliers await retailers' decisions on which new products will be stocked for the upcoming autumn and winter seasons. Despite the challenges, Circana reports a positive start to 2025 for the UK toy market, with a 7% growth attributed largely to collectibles and affordable items. Suppliers remain hopeful as they finalize their product strategies, aware that only a select few will make it onto store shelves amidst the competitive landscape. The anticipation of which toys will succeed or fail underscores the industry's reliance on careful selection processes. Overall, the toy community is in a waiting game, balancing enthusiasm with the realities of market limitations. As decisions solidify, the stakes remain high for suppliers aiming to capture consumer interest.