Lenovo Named Official Technology Partner for FIFA

Lenovo has been officially named the technology partner for FIFA, covering the upcoming 2026 World Cup in North America and the 2027 Women’s World Cup in Brazil. The partnership was announced during Lenovo's Tech World event, highlighting the integration of cutting-edge technology to enhance fan experiences and data accessibility. Lenovo will provide devices such as ThinkPad laptops, tablets, and Motorola mobile phones, while also exploring the use of artificial intelligence to analyze match data for deeper insights. FIFA President Gianni Infantino expressed enthusiasm for the collaboration, emphasizing its potential to democratize access to football data and improve viewer engagement. The 2026 World Cup will expand to 48 teams and take place across multiple North American cities, while details for the 2027 Women’s World Cup remain to be finalized. Lenovo joins other major companies as a key global partner of FIFA, signaling a significant move in the realm of sports sponsorship.