PETA is urging the Cleveland Browns to end their live-mascot tradition following the death of Swagger Jr., citing concerns about breeding practices and health issues in bullmastiffs. Swagger Jr., the beloved mascot, passed away at five years old, continuing the legacy of his father, Swagger, who served from 2014-2019. The Browns expressed sadness over the dog's death but did not disclose the cause. It remains uncertain how the team will proceed with the mascot position, with suggestions to adopt a mixed-breed dog from a shelter. The Browns have a history of live mascots, with Swagger Jr. being a significant part of the game-day experience for fans. The future of having a mascot dog for the team remains uncertain.