Paris Hilton has been unveiled as the face of Agent Provocateur's Fall 2024 campaign, celebrating the lingerie brand's 30th anniversary. Hilton described the collaboration as a 'tribute to iconic femininity', highlighting her admiration for the brand's embodiment of empowerment and elegance. Creative Director Sarah Shotton praised Hilton as 'sexy, bold and provocative,' noting her long-standing connection with the brand, including custom pieces made for her. The campaign, shot by Greg Williams in Los Angeles, draws inspiration from Hammer Horror films and retro Hollywood glam, featuring intricate designs with vintage elements. Alongside her modeling work, Hilton is preparing for the release of her second album, 'Infinite Icon', and recently filmed a reunion of 'The Simple Life' with Nicole Richie. This partnership marks a significant moment for both Hilton and Agent Provocateur, further intertwining their legacies in popular culture.