Breitling Acquires Historic Gallet to Relaunch Brand

Breitling has announced its acquisition of Gallet, a historic watch brand established in 1826, marking its second revival of a dormant brand after purchasing Universal Genève in 2023. Gallet, known for its contributions to aviation and adventure timekeeping, will be relaunched as an entry-level luxury brand under Breitling's stewardship, aiming to attract new customers with more accessible price points. The brand has a storied history, including creating the stopwatch used by the Wright brothers to time their first powered flight in 1903. Breitling's CEO, Georges Kern, emphasizes a long-term vision for Gallet, focusing on honoring its legacy while integrating it into Breitling's portfolio. The acquisition strengthens Breitling's influence in the luxury watch sector, as the company seeks to expand its market share. Gallet’s revival aligns with Breitling's strategy to offer a diverse range of luxury timepieces, catering to a broader audience.