NBA Suns Nets Play China Games Marking Market Reengagement

The NBA is making a significant push to re-engage with the Chinese market after a six-year hiatus caused by political tensions stemming from a 2019 tweet supporting Hong Kong protests. The Brooklyn Nets, owned by Chinese businessman Joe Tsai and featuring popular players like Kevin Durant and Kyrie Irving, have been chosen as a key team to help rebuild the league's presence in the region, highlighted by their upcoming preseason games in Macao against the Phoenix Suns. The Suns, led by first-year head coach Jordan Ott, acknowledge the challenges of the long travel but view the trip as an opportunity for team bonding and preparation. NBA Commissioner Adam Silver emphasized the league's commitment to growing the game globally, with the Nets serving as a prime example of international marketability. The Nets' return to China marks a strategic pivot for the NBA as it seeks to recover from the loss of an estimated $4 billion annual revenue due to the previous fallout with Chinese sponsors and broadcasters. Both teams' participation in these games symbolizes the NBA's efforts to restore fan engagement and commercial relationships in Greater China.