Stanley Black & Decker Sues PMI Over Trademark Issues

Stanley Black & Decker has filed a lawsuit in Connecticut against Pacific Market International (PMI), the maker of Stanley-branded drinkware, for allegedly violating a naming agreement and causing brand confusion. The lawsuit claims PMI misused the 'Stanley' name beyond the agreed terms, which permitted use only in conjunction with its full corporate identity, not as a standalone brand. Stanley Black & Decker argues that PMI's actions, including rebranding as 'Stanley 1913' and using 'Stanley' alone on products, infringe on their trademark rights. The legal action seeks to block PMI's use of the name and demands monetary damages. The confusion between the two companies was exacerbated by a product recall from PMI, which led to negative press and reputational harm for Stanley Black & Decker. PMI has yet to respond publicly to the lawsuit.