Saylor Urges Apple: Buy Bitcoin, Not Shares

Apple’s $100+ billion stock buyback program is under scrutiny as its shares have fallen over 15–17% in 2025, despite aggressive repurchases. CNBC’s Jim Cramer criticized the effectiveness of the buybacks and suggested Apple consider alternative capital allocation strategies. MicroStrategy chairman Michael Saylor publicly urged Apple to invest in Bitcoin for its corporate treasury, citing Bitcoin’s 17% gain this year and over 1,000% growth in five years, far surpassing Apple’s returns. His call follows recent Bitcoin investments by GameStop, Metaplanet, and The Blockchain Group, all of which reported positive market reactions. The debate reflects a broader shift among major tech companies questioning the value of traditional buybacks. Critics argue that adding Bitcoin could offer Apple long-term value and align it with a growing trend among global public companies.