Meta's Threads has introduced several new features designed to enhance user experience and attract creators and businesses. The standout addition is the 'Insights' analytics tool, which provides detailed demographic data about who engages with posts, including age, location, and sex. Users can now save up to 100 drafts, allowing for better content management, and a scheduling feature for bulk posting is on the way. Threads has also improved its desktop interface with customizable pinned columns and a new analytics dashboard that emphasizes the importance of interactions from non-followers. With over 200 million daily active users, Threads is positioning itself as a serious competitor to X, despite still lagging behind in user numbers. Meta's gradual rollout of monetization plans and the focus on algorithm-driven content discovery suggest a strategic shift towards attracting a more professional user base.