Canelo Alvarez is set to defend his WBC and WBO super-middleweight titles against Edgar Berlanga on September 14, 2024, in Las Vegas. Despite Berlanga's unbeaten record, Alvarez is heavily favored, with boxing commentator Jim Lampley noting that anything less than a knockout could disappoint fans. Concurrently, UFC 306, headlined by Sean O'Malley vs. Merab Dvalishvili, will compete for attention on the same night, leading to a clash between boxing and UFC events. Oscar De La Hoya has criticized the Canelo fight as a 'snoozefest' and plans to attend the UFC event instead. Dana White, however, emphasizes the importance of Alvarez in the celebration of Mexican combat sports. Early ticket sales suggest the boxing event might outperform UFC in gate revenue despite the controversy.