The recent renaming of Oakland's airport to 'San Francisco Bay Oakland International Airport' has led to significant confusion among travelers, prompting San Francisco City Attorney David Chiu to file a lawsuit against Oakland for trademark infringement. Since the name change in May, there have been numerous incidents of passengers mistakenly arriving at Oakland instead of San Francisco International Airport (SFO), raising concerns about the new name's similarity to SFO. Chiu argues that the rebranding infringes on SFO's established trademark and has caused preventable travel mishaps, including incorrect geotagging on social media and misdirections by rideshare services. The Port of Oakland defended the change, stating it was necessary to raise awareness of Oakland's proximity to San Francisco and to promote it as a viable travel option. As the lawsuit progresses, San Francisco is seeking immediate legal action to halt the use of the new name and to protect its airport's brand. The ongoing dispute highlights the complexities of branding and regional identity in the competitive airline sector.