Forbes Ranks Bengals Least Valuable NFL Team Fourth Year

Forbes' 2025 NFL valuations ranked the Dallas Cowboys as the most valuable team at $13 billion, while the Cincinnati Bengals remained the least valuable at $5.25 billion for the fourth consecutive year. The Arizona Cardinals were valued at $5.5 billion, placing them 29th in the league, just above the Detroit Lions and New Orleans Saints, who were valued at $5.4 billion and $5.3 billion respectively. Despite the Cardinals' 28% increase in net worth and efforts to boost revenue through stadium enhancements, the team struggles to establish itself as a winning brand. The Bengals face ongoing defensive challenges highlighted by poor preseason performances, though coaching staff emphasize that only a small fraction of the defensive playbook was used in preseason games. The Lions, while experiencing a 30% year-over-year valuation increase, still rank near the bottom in both value and operating income, with the lowest operating profit in the league. Overall, all NFL teams are now worth at least $5 billion, reflecting strong financial growth across the league despite disparities in team performance and valuation.