Self-Portrait has launched a new campaign titled 'Miss Self-Portrait,' featuring Emily Ratajkowski and photographed by Tina Barney. The campaign celebrates individuality and self-expression, showcasing Ratajkowski in various outfits that reflect a playful approach to occasion dressing, including a beauty pageant theme. Han Chong, the brand's founder, emphasized the importance of women feeling comfortable in their own skin and expressed the evolving nature of identity in his designs. This collaboration marks Ratajkowski's second campaign with Self-Portrait, following her previous appearance in the 'At Home, with Self-Portrait' series. The campaign coincides with Barney's retrospective exhibition at the Jeu de Paume in Paris, highlighting her renowned photography style. Overall, the campaign aims to empower women by celebrating their unique qualities and confidence.