Georgia Coach Kirby Smart Resists GM Trend Amid Recruiting Challenges

Georgia Bulldogs head coach Kirby Smart has been recognized as the fourth-best college football coach of the 2000s, the highest ranking among active coaches, due to his rapid success since taking over in 2016 and turning Georgia into a powerhouse. Despite the growing trend of college football programs hiring general managers (GMs) to handle recruiting, NIL, and transfer portal complexities, Georgia has resisted this move, relying instead on Smart's comprehensive involvement and a strong, experienced support staff. Smart emphasizes the importance of personal relationships in recruiting and roster management, believing that a GM role, modeled after the NFL draft system, does not fit the college football context where direct coach-player connections are crucial. Georgia Athletic Director Josh Brooks supports this approach, highlighting the continuity and trust built within the current staff. Smart acknowledges the challenges posed by recent changes in college football, including the transfer portal and NIL rules, but remains confident in his approach to maintaining elite talent through direct oversight. The program's success, including two College Football Playoff championships and three SEC titles under Smart, underscores the effectiveness of their current management model.