Nike Launches Global Women's Activewear Line with SKIMS Collaboration

Nike has announced a strategic partnership with Kim Kardashian's SKIMS to launch a new women's activewear line called NikeSKIMS, set to debut on September 26. The collaboration will feature seven collections and 58 designs, combining Nike's performance technology like Dri-FIT with SKIMS' sculpting fabrics, aimed at both athletic and lifestyle needs. This launch includes core collections Matte, Shine, and Airy, with additional seasonal lines like the Vintage Seamless collection, offering a wide range of versatile and flattering activewear options. The partnership aims to strengthen Nike's position in the women's apparel market, supported by a marketing campaign featuring top athletes like Serena Williams and cultural icons such as Kim Kardashian. Despite some financial challenges, including declining earnings growth and operating cash flow, analysts generally view Nike's current valuation as a buying opportunity, with an average price target suggesting potential upside. The collaboration is seen as a new brand redefining activewear and a platform to grow Nike's women's segment globally.