Paris Hilton Leads Karl Lagerfeld FW25 Campaign Global Rollout

Paris Hilton has been named the face of Karl Lagerfeld's Fall/Winter 2025 campaign titled 'From Paris With Love,' celebrating the late designer's legacy through a fresh and playful reinterpretation of his iconic style. Hilton, who first met Lagerfeld at Valentino Garavani's home, described an immediate connection with the designer, noting his unique and kind personality. The campaign, photographed by Chris Colls, features black-and-white portraits that blend irreverence and glamour, capturing the shared spirit of individuality and attitude that both Hilton and Lagerfeld embody. Karl Lagerfeld's CEO, Pier Paolo Righi, emphasized the alignment between Lagerfeld's and Hilton's iconic yet ironic personas, and highlighted the extensive global marketing efforts supporting the campaign, including major placements in New York, Los Angeles, and Paris. Hilton, also recognized as a pioneering influencer and successful businesswoman, expressed that fronting the campaign is a dream come true and a tribute to someone who transformed the fashion world. The campaign also includes a reinterpretation of Lagerfeld's self-interview video, incorporating humor and surprise to honor his wit.