Deportivo Riestra Faces Backlash for Influencer Stunt

Argentinian football club Deportivo Riestra faced backlash after starting social media influencer Ivan Buhajeruk, known as Spreen, in a top-flight match against Velez Sarsfield. The 24-year-old, who has no professional football experience, was subbed off after only 50 seconds without touching the ball, as part of a marketing stunt orchestrated by club owner Victor Stinfale. This move has been criticized by players and pundits alike, including former Argentina international Juan Sebastian Veron, who called it a 'total lack of respect for football.' The club defended the stunt, citing it as a necessity due to contractual obligations with their main sponsor, an energy drink company. Despite the controversy, the game ended in a 1-1 draw. The stunt generated significant online engagement, with millions of impressions across various social media platforms.