Lamborghini, Mercedes-Maybach Plan India Expansion Amid Young Rich Buyer Surge

Lamborghini and Mercedes-Maybach are expanding their presence in India, driven by a rapidly growing demographic of young, affluent consumers who are redefining luxury purchases. Lamborghini is contemplating a fourth showroom following a record year in 2024, selling 113 cars, a 10% increase from 2023, with the Urus SUV being a significant contributor to sales. Meanwhile, Mercedes-Maybach reported a remarkable 145% growth, delivering 500 vehicles in the same period. Executives from both brands emphasize the changing attitudes of younger buyers, who prioritize luxury spending over traditional saving. Despite luxury cars accounting for only about 1% of India's annual vehicle market, the sector is witnessing a surge fueled by startup founders and young high-net-worth individuals. This shift in consumer behavior signals a promising future for the luxury car market in India.