Markle Launches Accessible Brand As Ever Amid Economic Uncertainty

Meghan Markle recently launched her lifestyle brand, As Ever, aimed at providing affordable luxury products during economic uncertainty. In an interview with Fortune Magazine, she emphasized that her products, which include jams and teas, are all made in the U.S., insulating them from potential tariffs, and expressed confidence in their appeal even in a recession. Markle believes that during tough financial times, people seek 'creature comforts' that can bring joy, and she designed her products to be both aesthetically pleasing and budget-friendly, with most items priced under $20. The brand's debut collection sold out within an hour, indicating strong demand. Markle's approach combines her passion for cooking and entertaining, reflecting a commitment to creating accessible luxury. She aims to connect with her customers through her brand and upcoming podcast, 'Confessions of a Female Founder.'