The Hague has become the first city globally to enact a binding law banning advertisements for fossil fuel products and high-carbon services such as air travel and cruise ships, with the legislation set to take effect on January 1, 2025. This landmark decision follows a call from UN Secretary-General Antonio Guterres for governments to eliminate fossil fuel advertising, likening the effort to historical tobacco advertising bans. The local council's approval, spearheaded by the Party for the Animals, aims to bolster The Hague's commitment to becoming climate-neutral by 2030 and is expected to inspire other cities to adopt similar measures. Unlike previous efforts in cities like Amsterdam and Edinburgh, which employed non-binding regulations, The Hague's law is legally enforceable, closing loopholes that could undermine enforcement. The decision reflects a growing acknowledgment of the detrimental role fossil fuel advertising plays in perpetuating climate change. Advocates, including climate action groups, view this as a courageous step towards addressing the climate crisis.